Collection and Use of Personal Information

The personal information we collect refers to data that can directly or indirectly identify your identity. Personal information not only includes explicit data that you provide directly but may also include data related to your identity that we collect through technical means, such as device information, browsing behavior, etc.

It is important to note that personal information does not include aggregated data that has been anonymized and cannot be re-identified.

We collect and use your personal information to improve service quality and ensure product security. We may collect your personal data in the following situations:

1. Data You Provide Directly:

When you use our services, you may actively provide personal information. For example, when you create an account, contact us, participate in surveys, use online customer service, or make a purchase, we collect relevant personal data. The data collected may include:

• Basic information: such as name, email address, phone number
• Payment information: such as credit card/debit card details, billing address, etc.
• Account and identity verification information: such as username, password, etc.
• Shipping information: such as shipping address and related contact details

This data is provided directly by you during your interaction with us, and it is used to ensure transactions, provide services, and improve user experience.

2. Data About Your Use of Our Services:

When you visit our website, app, or use our services, we automatically collect data related to your device and usage behavior through technical means. The specific types of data we collect include:

• Device information: such as the type of device you use, operating system version, device unique identifiers, etc.
• IP Address: the IP address recorded every time you visit, used to diagnose technical issues and manage servers
• Browsing information: your behavior on the website, such as pages visited, duration of visit, links clicked, etc.
• Log information: including device status, error messages, access timestamps, etc.
• Location information: if you have enabled location services, we may collect your GPS data
• Usage behavior data: such as search history, products purchased, activities participated in, etc.

This data helps us optimize platform compatibility, enhance user experience, and provide personalized recommendations.

3. Purpose of Data Use:

We use your personal data for different purposes depending on the situation. These purposes include but are not limited to:

• Providing, improving, and developing services: Using your data for data analysis, feature improvements, market research, etc.
• Personalized services: Providing customized content and advertisements based on your interests and preferences
• Customer support and communication: Communicating with you via email or phone regarding account issues, transaction information, etc.
• Security protection: Using your data to secure your account, prevent fraud, and ensure safety

4. Legality and Transparency of Data:

We are committed to collecting and using personal data in accordance with the principles of legality, fairness, and transparency. All collection and use activities comply with applicable laws and regulations. We will clearly inform you of the purpose of data collection before we collect data and only collect the minimum amount necessary to provide services.

5.Ensuring Your Account and Transaction Security:

We are dedicated to ensuring your account and personal information are adequately protected. We implement multiple layers of technical and managerial measures to safeguard your data, ensuring you have a safe and trustworthy experience while using our services.

Main Measures:

• Account verification and security protection: Prevent unauthorized access or misuse of accounts
• Fraud and misconduct prevention: Detect and prevent potential fraudulent activities through behavioral data
• Improving user experience and security: Providing you with a more stable and reliable shopping experience

Data We Collect:

• Data you provide: such as account creation details, contact information, payment data, etc.
• Data related to service usage: device information, location information, IP address, etc.

This data is used solely to improve the security and service quality of the platform.

6. "Cookies" Definition and Usage:

When you visit our website, we store small files on your device called "Cookies." Cookies help us remember your preferences, settings, and browsing information to provide a more personalized experience.

You can manage or disable cookies through your browser settings. Please note that certain features may not function properly if cookies are disabled.

The main purposes of using cookies are:

• Personalized experience: Remembering your preferences and settings
• Improving website performance: Optimizing website structure and functionality
• Enhancing security: Ensuring account security
• Providing more precise services: Analyzing browsing behavior and offering relevant content

7.Disclosure of Personal Information:

We highly value your privacy and are committed to handling your information in the most transparent and secure way. To ensure you have the best experience while using our services, we may share your personal information under the following circumstances:

• Sharing with trusted partners:

• To ensure smooth service, we may share your information with partners such as payment service providers, logistics companies, etc.
• Complying with legal obligations:
• If required by law, we will disclose your personal information in accordance with relevant legal regulations.
• Ensuring platform security:
• To prevent fraud, ensure account safety, or respond to security incidents, we may disclose your information.
• Transfer during business changes:
• In the event of company mergers, acquisitions, or other business changes, your personal information may be transferred as part of the transaction.

8. Data Disclosure, Storage, Transfer, and Processing:

• Data storage and processing:
  Your personal information will be stored in our database and used as needed to provide services. We take reasonable security measures to ensure your data is not accessed without authorization.

• Data transfer:
  When transferring data across borders, we ensure appropriate security measures are taken and comply with legal and regulatory requirements.

• Data processing by third-party service providers:
  We may outsource data processing to third-party service providers. We ensure that all third parties strictly adhere to data protection standards.

• Data retention:
  We only retain your personal data for as long as necessary and will delete or anonymize it when it is no longer required.

9. Your Rights:Under applicable laws, you have the following rights:

• Access to personal data: Request a copy of your personal data
• Data correction: Request correction of inaccurate or incomplete personal data
• Data deletion: Request deletion of your personal data in certain circumstances
• Restriction of processing: Request restriction of personal data processing
• Data portability: Request to transfer your personal data to other service providers
• Object to processing: Object to the processing of your personal data based on legitimate interests
• Withdraw consent: Withdraw consent previously given
• Complaint rights: File a complaint with regulatory authorities regarding the handling of your personal data

10. How to Exercise Your Rights:

You can contact us via email or phone to make your request, and we will process it within a reasonable time.

11. Third-party Websites and Services:

Our platform may contain links to other websites or services. Please note that these third parties are not bound by our privacy policy, and the information you provide while visiting these links will be governed by their own privacy policies.

12. Data Security, Integrity, and Retention:

We take multiple technical and managerial measures to ensure your personal data is protected from unauthorized access, disclosure, alteration, or destruction. We regularly conduct security reviews and retain personal data as required by law.

13. Changes to this Privacy Statement:

We regularly update our privacy statement and publish the updated version on the website. If any modifications may affect your rights, we will notify you in advance and obtain your consent.

If you have any questions or suggestions regarding our privacy policy, please feel free to contact us.